OUR BRAND STORY
ANIMALLY CASUAL
Unconditional love, absolute loyalty, pure joy of life, a great enthusiasm for food and real team spirit - that's exactly what characterizes the two Golden Retriever ladies Paula and Pauline from birth. The two dog sisters, who despite all their similarities could hardly be more different, have been enriching the LÄSSIG team since 2008 and have left behind many unforgettable, animal-casual memories.
PAULA LOVES PAULINE
As a tribute to their close connection and the
Many beautiful moments together full of chaos, happiness and security were created:
PA-LO-PA: PA ula LO ves PA uline.
“PALOPA is a LÄSSIG brand that combines our love for animals with our enthusiasm for high quality, sustainability and clever functions in the best possible way. Paired with our many years of know-how in the area of product development, innovative products are created that keep discerning pet lovers and their animals happy for a long time. “
Claudia Lässig
THE STORY OF THE GOLDEN GIRLS
PUPPY POWER
Our founding trio Claudia, Karin and Stefan are happy about having offspring. The LÄSSIG family is growing around the two cheeky Goldie puppies Paula and Pauline, who are taking our hearts by storm and soon shaking up everyday office life.
FAMILY MEMBERS
Paula and Pauline rock everyday life and quickly feel right at home in their new home. The Goldie sisters not only ensure a lot of puppy chaos, but also a lot of joy and wonderful memories. While Paula turns out to be a real diva, the deeply relaxed Pauline doesn't let anything bother her. Not even from Paula!
OFFICE DOGS
Office dogs from a young age! From now on it's time: Watch out, puppy action, because the impetuous Goldie sisters are conquering the LÄSSIG office. While Pauline prefers to chill at the reception, the stubborn Paula first stakes out her territory.
DREAM TEAM
For us, developing new products is real teamwork. Of course, Paula and Pauline shouldn't be missing either. They are now experienced office dogs and, of course, always in the thick of things as full team members.
IDEA GIVER
Paula and Pauline give our founder Claudia an idea. She wants to develop a beautiful and comfortable dog bed for her dog Paula and expand our range to include high-quality dog products in the long term. The starting signal for PALOPA!
NEXT GENERATION
Not only Paula and Pauline are growing, but also Jana and Marvin - Claudia and Stefan's children. They form the next generation of the company and continue the pioneering spirit of their parents in the PALOPA team. Always there: Paula, Pauline and their four-legged friends, because the dog team is also constantly growing!
PAW APPROVED
Dog Products Check! The new PALOPA products have passed the test. After 12 months of intensive work in the project team, the first PALOPA dog collection, which was created in close collaboration with many experienced animal lovers and dog experts, is ready. Paula and Pauline are thrilled!
IT'S A FAMILY BUSINESS
OneMission
One team, two brands, one mission – high-quality styles that will delight you for a long time. While LÄSSIG has been successfully revolutionizing the baby market since 2007, PALOPA has been launching innovative animal products since 2022. Two product worlds, one brand statement. At their core, both brands are the same: the design is high-quality, stylish and functional, and the production is fair, social and sustainable.
Family first
At LÄSSIG it is clear: family comes first. Always. This also applies to all animal family members. That's why PALOPA now exists. The animal-casual family start-up for modern pet parents. This is where innovation meets tradition. Innovative entrepreneurial spirit
proven expertise. The result: high quality styles for demanding two- and four-legged friends.
Next Generation –
Jana and Marvin Lässig are next gen entrepreneurs and are continuing the pioneering spirit of their parents in the PALOPA team. The goal of the experienced pet parents: contemporary products that make people and animals equally happy.
"There is a lot of personal passion in PALOPA: Because animals are an integral part of the family for us."
JANA LÄSSIG
"With PALOPA we continue our casual family history and warmly welcome all pet lovers."
MARVIN LÄSSIG
DISCOVER PALOPA
